HOW DID WE DO IT?
We assessed each of our business functions (marketing, technology, operations, brand and interior design) compiling comprehensive guidelines over a two year period, that would enable any international partner to know exactly what a Flight Club should look, feel and sound like.
We built a detailed architecture which meant digging into who we are, by documenting and reverse engineering our processes. When we started out, a lot we just ‘did’, so we had to pick apart the steps to create a framework for people to use in the future, that was appropriate for both sides to implement. We were passionate that this wouldn’t be one sided; there’s always more to learn, and we want any partnership to be a collaborative experience.
In these guidelines we covered:
The guidelines included assets we deemed core to who we are, and other areas of guidance and best practice.
- How we build and operate a venue: every detail matters, from the first door opened, to where you sit and play, to how the team say goodbye
- How we run the business: including day to day operations, technology and games checklists, keeping venues looking spectacular, marketing projects as well as full brand launch campaigns
